My novel has been released into the wild, and I should be celebrating, but I am back on the Ferris wheel. I finally understand why some writers don’t even try. The book promotion game is not necessarily about self-confidence, diligence, originality, or skill. What happened?
THE QUARTER PERCENT is on Amazon.
FREE downloads through Friday, August 7.
Click that link and find out what the fuss is all about.
Friday, July 31, 06:20. I am on an influencer’s website binge-reading suggested articles. In twelve hours, it will dawn on me that this is an elaborate scheme to drive up page views and create demand for her services.
Only an hour after expressing my confusion with her process, I see two blog posts demonstrating the effectiveness of promoting free books for a limited time. They presented statistics, and graphs, as well as screen captures. My plan should work fine, but the influencer insists that people will never download a free copy of a book unless it has at least ONE five-star review on Amazon.
Keep calm, I get it: readers want to know what to expect, and they want to hear it from another reader. I completely agree. This is why I’m doing the promotion in the first place.
The influencer now advises me to get on social media and spend literally hundreds of hours tweeting and emailing strangers to ask them to read and review a free copy of my book. This contradicts her assertion that people won’t download my book unless it has reviews already.
I go back to the first message I sent her. Sure enough, in my pitch, there is a longer description and a link to the trailer. There is also an invitation to download a free copy when the promotion starts. It takes me a full day to realise that “books with five-star reviews on Amazon” was code for “don’t wanna read it.”
Her next suggestion is that I pay almost US$900 to an elite online book club in exchange for a single honest review by a team, on their website, a process that could take seven weeks.
I need to get off this Ferris wheel. I am told that I can’t promote my book without reviews, and that I won’t get reviews if I don’t promote my book. I stop reading, and in a panic, compose an email to my publisher.
Paperback format available soon. Big ups to my publisher, StelaEVF, for making this possible. Thank you, everyone, for your support.